Navigate the indoor world through a web link.

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“ARWAY is very useful for our patients and visitors because this makes them independent of any sort of physical signage and reduces the cost of having multiple systems in place. This is what every hospital should ideally have so that the guidance for every patient and visitor is at their fingertips.”

Dr. Vishal Rao
Oncologist, HealthCare Global

Avoid wasting time and money

Avoid wasting time and money

People often get lost inside buildings or locations that are unfamiliar to them.

This in itself may not seem a problem however for your businesses, a simple error of people getting lost becomes a costly issue when it impacts meetings, appointments, scheduled visits and any other activity where being on time is imperative to the smooth running of business operations.

Being able to navigate a building quickly becomes even more critical in times of crisis when immediate evacuation is crucial.

Affordable, Quick and Easy to set up

ARWAY can help solve these issues by providing reliable and uninterrupted visual positioning that does not rely on GPS or beacons.

This is a completely stand alone cloud based solution which avoids the need for time and labour intensive IT system integration.

Affordable, Quick and Easy to set up

Get Started in 3 Easy steps

Platform demo


We transform your building by creating millions of point clouds within the premises with just a mobile phone. Making a searchable digital twin of the area with super high precision to overlay relevant information.


Reliable and persistent visual positioning. Whether you’re indoors or outdoors. Without relying on any hardware, just your phone.

Intelligent way-finding

Our AI technology powers dynamic AR navigation and voice guidance in, around and out relevant areas in buildings, places and events.

Contextual notifications

Seamlessly push the right content to the right person, at the right time and location. Especially, Real-time alerts about obstructions, emergency evacuation instructions and other hazards.


Customise experiences with interactive elements like points of interest and highlighted routes to suit your needs and make any static space come alive.


From location based tracking to user heat-maps, optimise your operations with actionable data.

Second platform demo

ARWAY is relevant to your business

Where else? Use cases


Our Vision

ARWAY’s vision is to better enhance the lives of everyone by making context aware AR solutions an accessible part of every day reality. Location awareness is critical to realising AR’s full potential and remains at the heart of the tools we develop.

About Our Founder

The tragedy of Grenfell Tower fire in the summer of 2017 motivated ARWAY’s founder, Baran Korkmaz, to initially design a prototype app to guide people to fire exits and point out safety equipment.

In 2017, Baran’s early prototype ‘IMAREC’ won awards from the British Invention Show and The Big Bang Fair as well as gaining nationwide media coverage from Sky News, BBC, The Guardian.

‘IMAREC’ was rebranded to ARWAY in 2019.

Demo of app

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We’re back!

Guess who’s back? Back again…
After months and months of hardcore development, we have finally opened up our doors with our new innovative Indoor AR (Augmented Reality) wayfinding app and cloud platform.


Emergency Services Show 2018

IMAREC was presented by Baran in the UK’s biggest Emergency Services Show in Birmingham NEC. Baran was invited to this important event as a speaker by the National Fire Chiefs Council...


Fire Engineering for the Next Century

On the 23rd of August, IMAREC Founder Baran was invited to be one of the speakers at the IFE Mid Western branches “Fire Engineering for The Next Century” event organised at Aerospace Bristol. Baran presented how the IMAREC app and platform fundamentally work and its usecases...